'A conversation with Ivi Casagrande' - Creating the best environments and support for young female athletes to thrive

In this episode High Performance Consultant Ivi Casagrande joins Gordon MacLelland to discuss creating the best environments and support for young female athletes to thrive.

During the conversation they discuss amongst other things:

• The importance of consistent messaging to young athletes from parents and coaches
• Providing autonomy, encouraging exploration and developing decision-making skills
• The differences in how girls and boys experience puberty
• The coach and parent role in shaping positive body image perceptions
• The importance of educating young girls around strength, movement and neuromuscular coordination from an early age
• How to take advantage of hormonal fluctuations to optimise performance by tracking the menstrual cycle
• Effectively managing social media and technology
• Holding our young people accountable without being overly authoritative helping to foster responsibility and independence

Ivi is an expert in women's football and the founder of Casagrande Coaching. In a world where many clubs still apply men’s football models without understanding the specific needs of female athletes, Ivi’s female-centric whole systems approach is rewiring the system to benefit everyone: coaches and athletes of all genders.

She is positively disrupting outdated norms to forge a more flexible, resilient and sustainable ecosystem in football, and beyond. Over 20 years spent in dressing rooms, first as a professional player and then coach, Ivi went from underdog outsider to become a pillar of the global sports community challenging the status quo. At an elite level, Ivi has worked as a performance coach with three national teams: Ireland Women’s Team, Brazil Women’s Team and US Youth National Teams.

She now focuses on both early career and seasoned coaches via International coach education programmes, grassroots projects and progressive frameworks that create better environments for everyone to thrive. Currently Ivi delivers coach education for the Football Association of Ireland via a grassroots programme supporting young female football players, and with FIFA and UEFA as a Technical Expert delivering workshops for teams around the world.

Raised in Brazil, Ivi played professional football at Atletico Mineiro before continuing her scholarship-enabled education and athletics in the US where she transitioned into coaching. Her professional women's coaching career started with Orlando Pride in the US and then Brighton & Hove Albion in the the UK Women's Super League.

While Ivi’s specialisms run deep, her practice is future-facing and always exploring new learnings beyond the boundaries of sport. At a time when the long suppressed women' s game is transforming the sport worldwide, Ivi is an active changemaker shifting perceptions of high performance while establishing a new baseline for what's valuable, aspirational and acceptable.